Seifert, Rouven

Rouven Seifert, Dipl.-Kfm., (born 1984) studied Business Administration at the University of Hamburg. In his Diploma thesis he empirically analyzed the effects of PR and advertising on the success of media products. He joined the Graduate School Media and Communication in December 2012. In his doctoral thesis under the supervision of Prof. Dr. Michel Clement, he focuses on dynamic aspects of the sequential distribution of hedonic media products.

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