Archiv der Kategorie: Workshop

Kurs für DoktorandInnen: „Introduction to Regression Analysis“

Dr. Alexa Burmester wird am 10. und 11. Oktober 2016 den geblockten Kurs „Introduction to Regression Analysis“ in englischer Sprache abhalten. Dieser findet an beiden Tagen jeweils von 9:15 bis 13:45 Uhr in Raum 4030 oder 4031 statt in der Fakultät Betriebswirtschaftslehre (Esplanade).

Der Kurswert beträgt 1 SWS oder 2 LP.

Bitte einen Laptop mitbringen mit (mindestens) Stata 13. Falls zutreffend, ist es möglich, das Datenset seines eigenen Rechercheprojektes mitzubringen.

Mehr Details finden Sie hier: Ausschreibung-PhD-Kurs-Burmester

GMaC-Lunch: English lecture by Prof. Dr. William Porath

GMaC-Lunch, „Uses of elements of personalization and strategic frames in newspaper coverage of two Chilean presidential campaigns (1989-2009)“, English lecture by Prof. Dr. William Porath, January 29,  1:30 – 3 p.m.

Prof. William Porath from the Pontificia Universidad Católica in Santiago de Chile. Prof. Porath is guest researcher at the Institut für Journalistik und Kommunikationswissenschaft / Erasmus Mundus Master programme. The discussion will be facilitated by Dr. Kathrin Voss, communication consultant.


„Uses of elements of personalization and strategic frames in newspaper coverage of two Chilean presidential campaigns (1989-2009)“, English lecture by Prof. Dr. William Porath, January 29, 1:30 – 3 p.m.


Graduate School Media and Communication, speakersroom, ground floor, Mittelweg 177, 20148 Hamburg


Tuesday 29.1.2013,  1:30 – 3 p.m.


Prof. Porath has researched two political campaigns in Chile. He compared two national reference newspapers and two tabloids, in two periods: the first election after Pinochet’s authoritarian regime in 1989, and the most recent one, 20 years later (2009), to confirm whether the use of elements of personalization and strategic frame has increased in the Chilean press. In the session Prof. Porath will discuss his findings.


Participation is free, please register by sending an email to:, latest Friday January 25. Bagels and soft drinks will be provided for a small service charge.

ICA/UC Regional Conference (Santiago-Chile)

Jenkins_ICA_chica_0For the first time, the International Communication Association (ICA) celebrated a regional conference for the Latin American research community. This event took place in one of the most prestigious universities in Latin America, the Pontificia Universidad Católica, from October 18 to 20, 2012 in Santiago-Chile.

A topic which seemed to cut across various sessions and panels was the relationship between social media usage and political or social activism. One interesting perspective of the issue focused on the new media role among the indigenous inhabitants of Latin America.

Paulette Desmormeaux (Chile), a former Mundus Journalism in Hamburg student, emphasized on the importance of the grassroots online media among the Mapuche community. In this respect the Mapuche´s newspapers Azkintuwe and MapucheExpress play a central role opposing the representation power of mainstream media, which reflect and reproduce Mapuche´s negative stereotypes. “In this panorama the social media platforms increase visibility and strength inclusion, contributing to democracy reinforcement”, she said.

On the same line, Karina García-Ruano from Michigan State University (USA) spoke about the Guatemalan struggle, where a group of Mayas mobilize demanding the closure of the Marlin mine in San Marcos. The social media offer them two types of power: one inwards, empowering the community, strengthening collective efficacy, and social cohesion; and one outwards, increasing solidarity with the movement, generating visibility in mainstream media, and incidence in decision making. “New media platforms allow this group to expand their voices, fighting locally with global impact”, said the researcher.

The conference also offered some interesting lessons on the gender issue, like the paper presented by Graciela Natansohn from the Universidad de Buenos Aires (Argentina), where she approached the digital gap from a gender perspective, questioning the media and their capacity to include women in several levels, from content and design until usability. “Gender plays an important role in technology appropriation, and if our countries want to overcome the digital divide, the gender issue should be in the center of the discussion”, emphasized the post-doc researcher.

Two members of the RCMC community participated as speakers in the conference: the lecturer at the Institute for Journalism and Communication Studies and the Institute of Political Science and a member of the Center for Media and Politics Kathrin Voss from the University of Hamburg (Germany), who spoke about how the Internet changed grassroots campaigning, and the current GMaC PhD candidate Amaranta Alfaro Muirhead (Chile), who presented on citizen participation and inclusion through social networks sites.

The closing key note talk was in charge of Henry Jenkins from the University of Southern California (USA), with the presentation “From Participatory Culture to Participatory Politics by Way of Participatory Learning”. He elaborated on the new kinds of politics, which include a sort of cultural play by performing, collaborating, creating, connecting and circulating, and leads to participatory democracy. Jenkins stated that this new forms of participation are “lowing the engagement barriers, because of their informal membership, the strong sharing creation with others and the value of the members contributions, opinions and work”. These reflections regarding indigenous empowerment in the media and participation are some to take into account while thinking about the numerous indigenous groups in Latin America, which remain in conflict with countries like Colombia and Mexico. On the other hand the gender issue cross many of the developing countries, and many times both factors are combined, so these perspectives offer a great potential to include in the national discussion excluded groups, minimizing not only the digital gap, but also the social and participatory divide, leading to Jenkins participatory culture and democracy.


  • Conference Link in Spanish:
  • Conference Link in English:
  • Graciela Natansohn profile (papers to download):
  • Henry Jenkins (papers to download):
  • Kathrin Voss:
  • Mapuche´s newspapers: &

– Amaranta Alfaro Muirhead –

ICTs & Social Cohesion:
Recent GMaC PhD Candidate Contribution

Recently the book “Violence and Social Cohesion in Latin America” has been released by CIEPLAN (Corporation for Latin American Studies). The book gathers contributions from Colombia, Chile, El Salvador and Mexico.

Among them is the paper “Development with Social Cohesion”, a contribution by Amaranta Alfaro, GMaC PhD Candidate, in collaboration with Prof. Dr. Dante Contreras (Chair of the Department of Economics and former Executive Director in the World Bank) and Paulina Sepúlveda.

This article emphasizes the need to promote public policies that achieve greater social integration. This by promoting interaction in public spaces between individuals of different socioeconomic realities for greater social cohesion. One of the angles of public policies suggested by this article focuses on the new information and communication technologies (ICTs).

According to the authors, these generate new forms of citizen inclusion and integration that is worth considering when analyzing the new dynamics of social cohesion. The introduction of these new technologies has shifted social movements from pyramidal structures and policies, to citizen groups with decentralized, non-hierarchical, horizontal structures and without political origins, that share common topics of interest. According to the authors, the new technologies play the role of connecting people with globalization, making them participants in the culture and the world around them. In addition, platforms such as Twitter and Facebook have successfully linked millions of people with common interests. Thanks to new communication platforms, groups of people ignored in the past have increased their presence on the public agenda and in traditional media, achieving visibility and empowerment formerly almost impossible.

In this sense, ICTs offer participants an ideal setting for experimenting with membership and citizen empowerment, helping to deepen democracy and social cohesion. The article concludes that the breakdown of the geographic and temporal barriers, the direct interaction of the participants, the expression without hierarchies, the ability to find peers with common goals and interests, plus the ability to remove information asymmetries between users, makes ICTs a relevant mechanism in the generation of higher levels of participation, representing an unprecedented opportunity to increase cohesion and social belonging.

(1). Book: Editors: Francisco Javier Díaz, Patricio Meller Year: 2012 Publisher: Uqbar Editores ISBN: 978-956-204-036-5 Nr. of pages: 284 To read or download the full paper please follow this link: (1): Extract of the book’s introduction, written by the editors Francisco Javier Diaz & Patricio Meller (pp. 11-26)

– Amaranta Alfaro Muirhead –

Conference Encuentros Paris 2012

Under the motto “Knowledge for Economic & Social Development” a group of more than 250 Chileans met in Paris between the 4th and the 6th of July in the University Pierre and Marie Curie. This was the 6th version of the conference Encuentros, where the participants gather to discuss the state of the Chilean research covering a wide range of fields: from architecture and economy to communication and public policy.

The Education and Communication session was divided in two main thematic panels. Dr. David Buckingham (Loughborough University) was the main speaker in the “Communication for Citizenship and Inclusion” section, where the new technologies and its possibilities were broadly discussed. Rocío Rueda Ortiz from the Universidad Pedagógica Nacional de Bogotá (Colombia) presented about “Young citizens, technologies and political turn”, while Ximena Martinez offered a talk on “Considering Possibilities for Social Development in Chile through Inclusive Education”. Finally Amaranta Alfaro Muirhead, PhD Candidate at the GMaC, gave a talk about her research project “Civic Engagement through Social Media in Chile”. The second section was lead by Dr. Francesc Pedró, Head of the UNESCO Education Policy Advice Group, and its main focus was “Innovations in Education”, where the role of the teachers and their training was particularly stressed. Each session had also poster presentations, where many of the emergent speakers participated exhibiting their research work.

During the three day event the participants had the privilege of enjoying two very interesting Keynote Presentation. The first one from Dr. Saskia Sassen, Professor of Sociology at Columbia University and Co-Chair Committee on Global Thought. Her research and writing focuses on globalization issues, including social, economic and political dimensions, and immigration and terrorism in global cities. The second one was the talk of Prof. Bernard Seguin, jointly awarded the 2007 Nobel Peace Prize as a member of the Intergovernmental Panel on Climate Change (IPCC), which authored the Fourth Assessment Report on Climate Change.

– Amaranta Alfaro Muirhead –

Workshop on writing an academic conference paper

The workshop focused on writing a paper for academic conferences. The keynote speaker of the workshop was Prof. Dr. Sabine Trepte, a professor at the Hamburg Media School and at the University of Hamburg. The workshop was held at the Graduate School Media and Communication (GMaC) in Hamburg and organized by Wesam Amer, a PhD candidate and DAAD stipendiat. GMaC PhD candidates, Amaranta Alfaro Muirhead and Marissa Munderloh also helped in the organizational issues.

As PhD candidates we think that most of our academic careers depend on our success in writing and publishing our works in conferences or in journals. In this regard, we think it is a crucial start for us as PhD candidates to understand the process of writing papers for conferences.

In this workshop, the main focus was on writing academic papers for conferences. The discussion was on several topics such as: preparation, overall strategies and writing.
Prof. Trepte exposed to criteria about to choose interesting and relevant conference. For example: to search for right scholarly discipline, the right orientation with regard to research methods, meeting people, weather to attend big conference or a small workshop and the right format of paper submission, poster or full paper. She also gave some advices for preparation of academic conferences, i.e. to know the conference call, the evaluation criteria, the hidden agenda, the reviewers, the selection process and the rejection rate.

Following the preparation section, Prof. Trepte explained several strategies for writing academic conference papers. Then, she elaborated on the writing strategy to the format of submission for the conference: full paper, extended abstract and short abstract. With more details, she discussed several steps for when the paper submission is rejected and/or accepted.

19 PhD candidates from 3 graduate schools at the University of Hamburg participated in this workshop. Their questions enriched the discussion of writing and submission academic papers for conferences.

– Wesam Amer –

Workshop on Qualitative Methods (Salzburg)

Salzburg, the birthplace of Wolfgang Amadeus Mozart and the setting of the musical “The Sound of Music”, welcomed us with a warm and beautiful summer day. Also the Faculty of Culture and Social Sciences at the University of Salzburg received us in its greatest splendor, celebrating the “Long Night of Research” in their brand new building with distinctive architecture and view of the Alps.

The discussion in the Qualitative Methods Workshop was also at its highest peak. Prof. Dr. Ingrid Paus-Hasebrink, Head of the Department of Audiovisual Communication, Dean of the Faculty of Culture and Social Sciences and Founding Director of the Department of Communication Studies at University of Salzburg, and Prof. Dr. Uwe Hasebrink, Speaker of the Graduate School Media and Communication, Director of the Hans Bredow Institute for Media Research, Professor for Empirical Communication Research at the Institute for Media and Communication at the University of Hamburg, guided and coordinated the workshop.

The event was composed of four thematic blocks around qualitative methods, with a focus on the PhD projects of several PhD candidates working in the fields of communication and cultural studies. The day started with ´Qualitative Content Analysis´, with the presentation of Cornelia Grobner, who researches on the presentation and perception of foreigners in media content – particularly entertainment TV in Austria. She elaborated on the issues of generating categories using inductive or deductive methods, and how target categories arise from the theory. She also gave details about different levels of content analysis she is using in her research: syntactic, semantic and pragmatic. The second presenter of this block was Andrea Dürager, who reported on the integration different methods such as content analysis, interviews, diaries, participant observation and childrens‘ drawings. In her research she is analyzing the Austrian childrens‘ programs and viewing habits.

The second block was about ´Sampling abroad´, where Jasmin Kulterer and Amaranta Alfaro discussed the challenge of motivating young people to take part in group discussions and about possible incentives. Since both researchers are collecting the data abroad – in the U.S. and Chile – they also presented on the pros and cons about it. In the third block the topic was ´Typification´, the systematic description of similarities and differences and identification of complex patterns in the data. In this section Christina Ortner and Juliane Finger guided the discussion towards the complexities of coding and the elaboration of categores, emphasizing the importance of reflecting about the type character and identity, and avoiding the use of bilateral features.

– Amaranta Alfaro Muirhead –

Media & Participation Conference 2012 (Lund)

Looking back on the uprisings in the Arab world and in other corners of the world, it is legitimate to rethink and analyze the role of media in these revolution’s processes and their outcomes. It is actually compulsory to have this debate, and no better place than the academia to step out of this effervescence.

The international conference Media & Participation, celebrated on the 29th of March 2012, at the Media and Communication Research Department in Lund University (Sweden) did exactly that, providing a platform for international scholars to debate on the role of media in participation, involvement and citizenship.

John Corner opened the keynote panel pointing out the roles played by media as “agents of collective experience as well as agencies of individuation”, underlining the invitational function of media projects as stages of performances of participation; later Natalie Fenton presented a critical point of view on the democratic results which emerge from these´spectacular moments´, referring to what happened in the Arab Spring. She called not to fetishize participation, noting that what happens next is central.

Kristina Riegert presented on blogs as alternative counter-publics with special focus to Lebanese and Egyptian bloggers before and during the revolution. On the other hand, Peter Lunt took an approach from the concept of ´fairness´ and its role in media regulation; while Peter Dahlgren focused on the invitational nature of participation, referring to its power distribution and co-deciding character. In the same direction, Nico Carpentier performed a detailed and interesting analysis of the concept participation; he stated that ´power´ is the key defining element. Kim Schrøder presented on the five stages of citizenship, and how mediated citizenship transforms into political participation.

Other scholars approached the issue from a different perspective, focusing on a particular medium or format. Such as Tobias Olson, who developed an appealing parallel between participation and branding in digital media, or Stina Bengtsson, who looked at “professional avatars” working in Second Life. In terms of TV and its programming, two presentations lead the discussion, on the one hand Annette Hill, who a approached the issue from a case study of reality entertainment formats; and on the other hand Raymond Boyle, who took the approach from sports-TV, closing the day with the statement “where is passion is profit”.


  • Conference website:
  • Conference videos on YouTube:
  • Conference program:
  • Speakers‘ bios and presentation abstracts:

– Amaranta Alfaro Muirhead –

Zweitägiger Workshop mit Promovierenden der Abteilung Audiovisuelle Kommunikation des Fachbereichs Kommunikationswissenschaft der Universität Salzburg

Unter Leitung von:

Univ.-Prof. Dr. Ingrid Paus-Hasebrink: Forschungsschwerpunkte in den Bereichen Mediensozialisationsforschung, Audiovisuelle Kommunikation (Produkt- und Rezeptionsanalysen), qualitative Forschungsmethoden

Prof. Dr. Uwe Hasebrink: Forschungsschwerpunkte in den Bereichen Mediennutzungs- und Rezeptionsforschung, europäische Öffentlichkeiten, quantitative Forschungsmethoden


DONNERSTAG, 16.12.2010

11.30-12.30 Uhr: Wirkungen nonverbaler Kommunikation
Michael Leitner (Salzburg): Die Wirkung von Körpersprache. Einschränkungen und Defizite durch negativ wirkende nonverbale Kommunikation
Lucia Rainer (Hamburg): Ereignis von Evidenz. Zum Vortragsformat der Lecture Performance

13.30-15.30 Uhr: Transkulturelle Kommunikation – interkulturelle Vergleiche
Jasmin Kulterer (Salzburg): Die Reality-TV-Formate von MTV: Angebots- und Rezeptionsanalysen im Ländervergleich
Christina Ortner (Salzburg): The role of media behaviour for young adult’s development of orientations towards the EU
Hanna Domeyer (Hamburg): Transcultural Media Repertoires and Community Perceptions in Europe

16.00-18.00 Uhr: Heranwachsen in der Mediengesellschaft
Andrea Dürager (Salzburg): Kinderfernsehen und was Kinder fernsehen. Eine Analyse des österreichischen Kinderprogramms und der Fernsehgewohnheiten von Kindern in Österreich
Amaranta Alfaro (Hamburg): Use of new media among Chilean teenagers: Potential to reinforce or to break social inequality

FREITAG, 17.12.2010

9.00-11.00 Uhr: Medien – Geschichte – Erinnerung
Birgit Hieke-Weilhartner (Salzburg): Vergangenheitsbewältigung im österreichischen Film. Braucht jede Generation ihren eigenen Film?
Juliane Finger (Hamburg): Den Holocaust fernsehen. Eine qualitative Studie zur Bedeutung des Fernsehens für mentale Repräsentationen der Rezipienten
Judith Lohner (Hamburg): Mediale Erinnerungskultur als Dimension europäisierter Öffentlichkeit: Theoretische Grundlegung und empirische Anwendung am Beispiel der „Europäischen Wende“
Julia Schumacher: Egon Monk (Hamburg). Zeitgeschichte im Fernsehen
Lea Wohl (Hamburg): Und nach dem Holocaust? Jüdische Figuren und Lebenswelten im deutschen Film und Fernsehen

11.30-12.30 Uhr: Fortsetzung Medien – Geschichte – Erinnerung

12.30-13.30 Uhr: Schlussdiskussion

Workshop Theories of Media and Communication Research

Am 2. und 3.12. fand ein zweitägiger Workshop im Rahmen des Moduls „Theorien der medien- und kommunikationswissenschaftlichen Forschung“ statt.

Donnerstag, 2.12.2010

9.00 bis 11.00 Uhr – Irene Neverla: Theoriediskussion

11.00 bis 12.30 Uhr
Wolfgang Schulz und Per Christiansen: Einführung in die Rechtwissenschaft, Internationale Aspekte, Urheberrecht

14.00 bis 17.00 Uhr
Michel Clement und Dominik Papies: Konsumentenverhalten

Freitag, 3.12.2010

9.00 bis 12.00 Uhr
Markus Kuhn und Andreas Stuhlmann – Dispositivtheorie und Narratologie

14.00 bis 17.00 Uhr
Irene Neverla: Theorien öffentlicher Kommunikation und Journalismus